公衆衛生86巻9号

2022年09月発行

特集 コロナで変わる健康教育とヘルスプロモーション

ポスト・コロナの行動変容—教えるコミュニケーションから、感じさせるコミュニケーションへ

著者： 奥原剛¹

所属機関： ¹東京大学大学院医学系研究科公共健康医学専攻医療コミュニケーション学分野

ページ範囲：P.756 - P.765

ポイント
◆受け手の抵抗を誘発する「メッセージ疲労」を回避するために、メッセージのレパートリーを増やす必要がある。
◆メッセージのレパートリーを増やすために、「教えるだけのコミュニケーション」から脱却し、「感じさせるコミュニケーション」を加える必要がある。
◆体験談などのナラティブなメッセージや、健康行動の「感情的決定因子」や人の「根源的欲求」に訴えるメッセージなどを加えるとよい。

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